Content Creators Can Now Make Money From Facebook Reels.

Meta is investing big in Facebook Reels the social media companys TikTok-like short-form video feature. Eligible content creators can now embed ads in their Reels or take on monetized challenges to earn money and viewers have the new option to tip their favorite artists on the app.

    What are Facebook Reels

   

 How to make money with Facebook Reels

    How do I create Facebook Reels

    What makes a good Facebook Reel

What are Facebook Reels

Reels are short videos up to 60 seconds in length that users can enhance with special effects and music. Reels are similar to TikTok posts in both form short-form videos and content trendy amusing and driven by sound bites.

Get Cast Today

Gain access to the best platform for performers and build your career on Backstage.

According to Meta the Reel is the fastest-growing content format on Facebook generally users spend half their time on Facebook and Instagram watching videos. Facebook Reels recently expanded to more than 150 countries.

How to make money with Facebook Reels

 

Ads Content creators with more than 10000 followers at least five videos and 600000 minutes of viewership in the past 60 days are eligible to embed ads in their Reels. These new advertising options are currently available in the U.S. Canada Mexico and 50 other countries. According to TechCrunch the revenue for overlay ads will be split 55% to content creators and 45% to Facebook.

Prior to the announcement content creators on the site could only include ads in their Facebook videos. The new Facebook Reels overlay ads allow users to place marketing bumpers directly on top of their Reels like stickers. Banner ads a semi-transparent overlay at the bottom of a Reel and sticker ads will be available the latter can be placed anywhere on the Reel.

Stars Meta also announced that it will soon allow viewers to send stars to a content creator while watching their Reels. For every star received the creator gets one cent from Meta.

Reels bonus program Since launching Reels Meta tested numerous ways for creators to monetize their projects including the Reels Play bonus program which pays a bonus to anyone whose Reels get at least 1000 views over a 30-day period. The Reels Play bonus program pays creators up to $35000 per month but its an invite-only feature. Challenges Meta recently announced that it will also provide bonuses to creators who publish original Reels on Facebook. Their challenges incentive program allows creators to earn up to $4000 per month by completing sequential cumulative challenges. When a creator completes one challenge the next one opens up—until the end of 30 days when the progress is reset. At its current stage creators must be invited into the Reels bonus program to earn money through challenges.

How do I create Facebook Reels

Creating Reels on Facebook is slightly different for classic pages and professional business or creator pages.  Classic page If you want to test out Reels on your classic Facebook page before posting them on your creator page follow these steps

    Open your Facebook page.

    Navigate to the bottom of the page under Create a Post and select Reel.

    Either hit the record button to add new video or tap the photo icon in the bottom left corner to add video clips to the Reel. Write a description and be sure to use appropriate hashtags to get your Reel the credit it deserves. Choose an audience for your Reel unless youre a minor its set to public by default.

    Hit the Share Reel button.

Professional page For a profile with professional mode follow these steps

    Open Facebook.

   Hit the create button from the Reels section of your feed or the camera icon in the top right corner if you are viewing a Reel.  Tap Record for New Video or the photo icon in the bottom left corner to add video clips to the Reel.

    Add sound effects text or other creative tools to your Reel.

    Tap Next and write a Reel description.

    Choose an audience for the Reel.

    Tap Share Reel.

Once you share a Reel you can find it in your Reels profile. Meta also announced new functionality that will roll out later this year including the ability to share Reels in Facebook Stories and add Reels to the top of users feeds.

What makes a good Facebook Reel

Facebook ReelsCourtesy Meta

 

Reels can be as long as 60 seconds but most are shorter. Reels must be in .mp4 format and must comply with Facebooks Data Policy Community Standards and Terms of Use no obscene offensive or copyrighted content. Meta reports that the most discoverable Reels are ones that are relatable engage an audience tell a story and inspire others. Relatable Responding to the latest trending hashtag but adding your own unique flair is a surefire way to get your Reels noticed. Engaging Spend some time trying out different content and effects to see what pulls in your audience the most. If youre getting more views and comments from Reels about your dog than you are from Reels about your career you may want to focus solely on your dog.

Story-based Reels that have a narrative encourage viewers to watch until the end. Inspire others Hashtag challenges motivational moments and asking questions are great ways to inspire your audience to view and share your Reels. For example creator Kurt Tocci uses Reels to share comedic skits about his life—particularly his cat Zeus. One of his viral Reels What Its Like Having a Cat is relatable for any cat owner engages his target audience of comedy fans tells a story about his experiences with Zeus and includes a call to action to inspire viewers to post pictures of their own cats.

Taking a page from TikTok and Snapchat it seems that Meta is betting on short-form videos as a way to attract more users—especially considering that Facebook lost half a million daily users globally in the fourth quarter of 2021 causing its stock to tank. TikTok also pays out money to content creators with high viewership the platform is expected to hand out $1 billion to creators over the next three years.